Privacy Policy

Welcome to the privacy policy of Renacore.com. This policy explains what personal data we collect, how we use it, and the rights you have under applicable data protection laws.

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Last updated: October 2, 2025

1. Scope and Applicability

This Privacy Policy governs the processing of personal data by Renacore GmbH, a company domiciled in Canton Zug, Switzerland (“the Company”), in connection with the operation of its website. The Company processes personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

2. Categories of Data Processed

The Company may process the following categories of personal data:

Data provided voluntarily: Information submitted via the contact form (name, email address, content of the submitted message)
Usage data: Information collected through analytics tools regarding website usage, such as pages visited, time spent, navigation paths, clicks, and technical details (device type, browser, approximate location).

3. Purpose and Legal Basis of Processing

Personal data is processed exclusively for the following purposes:

Responding to the submitted inquiry;
Maintaining subsequent correspondence;
Conducting direct marketing via email, provided such processing is permitted under applicable law or based on the data subject’s consent.
Analyzing website usage and performance to optimize design, usability, and user experience (via third-party analytics tools);
Optimizing usability and security of the website.

The legal bases for processing are:

Art. 6(1)(a) GDPR / Art. 31(1) FADP – consent of the data subject;
Art. 6(1)(f) GDPR / Art. 31(1) FADP – legitimate interest in responding to inquiries and maintaining client communication.

4. Third-Party Tools

4.1 Google Analytics 4 (GA4)

Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (parent company Google LLC, USA).

GA4 is a service provided by Google Ireland Ltd. Data is collected via cookies and similar technologies and may be transferred to Google servers outside Switzerland/EU;
GA4 tracks aggregated website usage (e.g., page views, time spent, navigation patterns). The Company does not use GA4 to identify individual users;
IP anonymization is enabled; data is presented in statistical form only;
GA4 runs only if the user consents via the cookie banner.

4.2 Microsoft Clarity

Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA, USA.

Clarity is provided by Microsoft Corporation. It records anonymized user interactions such as clicks, scrolls, and navigation patterns. Session replays and heatmaps may be generated;
Data may be transferred to Microsoft servers outside Switzerland/EU;
The Company uses Clarity solely to analyze aggregated user behavior and improve website usability.
Clarity runs only if the user consents via the cookie banner.

5. Data Storage and Retention

Personal data is stored exclusively on servers located in Switzerland. The Company implements appropriate technical and organizational measures to safeguard personal data against unauthorized access, loss, or alteration;
Analytics data is processed and stored by Google and Microsoft on their servers (which may be located outside Switzerland/EU);
Data is retained only for as long as is necessary to fulfill the processing purposes or to comply with statutory retention obligations.

6. Cookies and Tracking Technologies

6.1 Use of Cookies

Our website uses cookies and similar technologies to ensure proper functionality, enhance the user experience, and analyze traffic. Cookies are small text files stored on your device. Some are necessary for the website to function (“essential cookies”), while others (e.g., analytics cookies) help us understand how visitors interact with the website.

6.2 Analytics and Session Tools

Services like GA4 and Clarity may store cookies or similar identifiers on your device in order to collect pseudonymized information about your use of the website.

6.3 Cookie Consent Management

We use Finsweet Cookie Consent to manage user preferences. Essential cookies are always active. Non-essential cookies (Google Analytics 4, Microsoft Clarity) are only activated after you provide your explicit consent via the cookie banner. If refused, these services remain disabled.

6.4 Legal Basis and Withdrawal of Consent

Essential cookies: necessary for website operation.
Non-essential cookies: only used with your consent. You may withdraw your consent at any time via the cookie banner or your browser settings.

7. Disclosure to Third Parties

Personal data will not be disclosed to third parties except:

To service providers (Google, Microsoft) acting as processors;
Where required by law;
With the explicit consent of the data subject.

8. Rights of the Data Subject

Data subjects have the following rights under applicable data protection law:

Right of access to their personal data;
Right to rectification of inaccurate or incomplete data;
Right to erasure of personal data, subject to statutory retention obligations;
Right to restriction of processing;
Right to object to processing, including direct marketing;
Right to withdraw consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal;
Right to data portability, where applicable.

Requests to exercise these rights shall be addressed in writing to the contact details provided in Section 10. The Company will respond within the statutory time limits.

9. Amendments to the Privacy Policy

The Company reserves the right to amend this Privacy Policy at any time without prior notice. The version published on this website at the time of use shall apply.

10. Contact Details

Renacore GmbH

Schochenmühlestrasse 2

6340 Baar, Canton Zug, Switzerland

Email: legal@renacore.com

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